The Economist: Why video gaming can be good for business

AS THE Democratic National Convention got underway in Denver yesterday, so, too, did a novel attempt to drum up interest in the American electoral process. Microsoft has tweaked its Xbox video-gaming consoles so that they can be used to register to vote in the presidential election and to participate in opinion polls and online forums.

Part of an initiative to boost youth participation in this year’s election, Microsoft’s move shows how gaming technology can have an impact far beyond the narrow confines of a display screen. In a forthcoming book called “Changing the Game”, David Edery and Ethan Mollick argue that many skills and lessons from the gaming world are applicable in the business world. The smartest firms, the authors argue, will not only allow game-playing in the workplace, but will actively encourage it.

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