Monday, 15 September 2008

Serious ROI In Serious Games?



Forrester Research recently sent us a copy of “It’s Time To Take Games Seriously,” an overview of the burgeoning “serious games” industry. As the term suggests, these are video and computer games created to achieve practical, real-world outcomes, such as education or job training; consequently, it’s a space with an eclectic spectrum of players, from universities and NGOs to the military and for-profit corporations.


http://gigaom.com/2008/09/10/wheres-the-serious-roi-in-serious-games/

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