Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world's leading consultancies has said.
McKinsey & Company, the management consulting firm whose observations about corporate behaviour are closely watched, said that virtual worlds were on the cusp of a major expansion - particularly as a way to reach younger customers - and that companies were "ignoring them at their peril."
more ...
------------------------------
Check the latest posts from this blog here.
------------------------------
Serious Games Portal Site
Serious Games Wiki
serious games
Friday, 25 April 2008
McKinsey: ignore Second Life at your peril
Subscribe to:
Post Comments (Atom)
1 comments:
so, are we assuming SL is still alive? (Or even a game)
Post a Comment