Terms like educational games, game-based gaming, and social impact games don't sound too bad. But, Serious Games sounds awful! I mean, who wants to get serious about playing games (I want to relax and have some fun!). The name itself is capable of killing the joy of playing games before even wanting to. I suppose some innovative name rebranding could help to facilitate and globalize the idea of using games to facilitate the (formal) learning process. Though, I think the term 'Edutainment' is quite good. My favorite would probably be EduGames. But, I believe we have yet to discover an attractive term for educational gaming that reach the 'Yummy' factor.
http://zaidlearn.blogspot.com/2008/05/75-free-edugames-to-spice-up-your.html
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