About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Sunday 20 May 2007

Elementeo’s 13-year-old CEO, highlight of TiECON

TiECON 2007, the big technology conference in Santa Clara, Calif., kicked off yesterday.

The buzz on the expo floor was about Silicon Valley gaming startup Elementeo and its precocious 13-year old founder and chief executive, Anshul Samar. “We inject fun into education,” the fast talking entrepreneur confidently proclaimed, touting his new fantasy role playing board game which he believes will change the way kids learn chemistry.

The conference featured keynote presentations from the likes of Marc Benioff (Salesforce.com), Vinod Khosla (Khosla Ventures) and Tim O’Reilly (Web 2.0 thinker), but the young Samar better represented the theme of this year’s conference: “The New Face of Entrepreneurship.”

VentureBeat interviewed the diminutive executive at Elementeo’s TiECON booth. Like other charismatic Silicon Valley CEOs – think Steve Jobs, Larry Ellison or Marc Benioff – Mr. Samar exudes confidence, vision and a passion to change the world. He’s more articulate than many CEOs four times his age.

Click here to see VentureBeat’s video of Mr. Samar delivering his elevator pitch.

Samar argues that textbooks are boring and kids would rather spend their time battling enemies, blowing things up with bombs, and yes, even giving their opponents lead poisoning. So he created a fantasy role playing game that combines the rapturous teenage joys of competition and carnage with the exciting properties of the periodic table of chemical elements.

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