"Companies that are sensitive to brand issues, as well as social and ethical positioning, must exercise particular caution in uncontrolled virtual worlds, such as Linden Lab’s Second Life," warned Gartner today. The company advised enterprises and brands to investigate "more heavily moderated, targeted alternatives, such as There, Kaneva and Activeworlds."
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Friday 10 August 2007
Gartner Warns Corporations Away from Public Worlds
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