Persuasive Games: How I Stopped Worrying About Gamers And Started Loving People Who Play Games

By Ian Bogost Gamasutra
August 2 2007

Every week at my company Persuasive Games we get repeated calls and emails from people interested in playing Stone City, the Cold Stone Creamery training game we created back in 2005. In the game, the player services customers at the popular mix-your-own flavor ice cream franchise by assembling the proper concoctions while allocating generally profitable portion sizes.

The vast majority of people who contact us are not human resources managers or training executives looking to build their own training games. They are ordinary people, often young people, who just want to play or buy the game.

You’d never expect such interest if you read Justin Peters’ recent Slate article about educational games. As Peters charges, “Animating mindless, boring repetition doesn't make the repetition any less mindless or boring. No sane Cold Stone employee will be fooled into thinking that Stone City is anything other than a soul-crushing training exercise.”

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