About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Sunday 2 September 2007

The Changing Video Game Market

The fastest-growing component of the media sector worldwide, the video game market, is a $37.5-billion-ayear industry — and that’s excluding hardware and related merchandise. Video game spending has already surpassed domestic revenue from movie ticket sales, and this year it’s well on the road to overtaking music spending by nearly 20 percent. The industry could reach $50 billion by 2011, according to a recent report from Pricewaterhouse Coopers. Today, “serious games” — online and console video games tackling social and environmental issues — aim to influence the way people think about gaming, and the way they think about current issues. A handful of pioneering firms say they see the business potential for games with a purpose.

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