About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Monday, 10 September 2007

Humana to reach consumers through video games

Health insurer Humana Inc. is trying a new medium to encourage its members to lead healthier lives -- video games.

"When you think of video games, you typically think of 'couch potatoes' sitting in front of the TV, playing for hours," Grant Harrison, vice president of Humana's Integrated Consumer Experience division, said in a news release. "We don't see the future that way. We see health games changing behaviors, basically the way families learn and engage in physical activity to improve their health."

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