About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Saturday, 8 September 2007

Reuters teams up with Acura in Second Life

One of the early entrants now deploying a partnership strategy is Reuters, over on, yes you’ve guessed it, Reuters Island. They’ve teamed up with automobile brand Acura to promote the launch of the Acura RDX. In terms of the strategy in place here, it’s very straightforward and on that basis, effective.

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