The vision of an organised single world (or even a world of worlds) where the rules apply throughout might fall nicely into the Second Life fan club’s imaginations, but we don’t think it is going to happen. We all owe SL a debt of gratitude for putting virtual worlds on the agenda. On the other hand, gamers generally look at SL and think it’s a lame place for middle aged furries and academics. Corporations want to run their own meeting places without fear of flying penises. Media companies such as MTV want to enable their audience to get deeper involved in a variety of media properties and they will generally run their universe of virtual worlds quite separately from external influences. There’s no need for a Metaverse.
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Monday 15 October 2007
The 9 new rules of the virtual web
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