In spring 2008, Warner Bros. Entertainment will launch T-Works, a brand-new broad-appeal immersive animation experience which, for the first time ever, brings together all of the key characters from the Studio’s core animated properties in an expansive, rich online environment. The project was unveiled today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.
T-Works is a cross-divisional and companywide initiative designed to take the Studio’s wealth of animated characters beyond the media where they have an extremely rich history (television, film, home video, consumer products) and make them accessible to fans in a fully immersive and customizable online world. T-Works, which will be ad supported, also marks the first time that all the key characters from Warner Bros. Entertainment’s unmatched family of animated icons, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics are brought together in a single site and tied to a user rewards system.
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Thursday 4 October 2007
Warner Bros. Entertainment to Unveil T-Works Immersive Online Animation Experience for All Ages in Spring 2008
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