About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Friday, 22 June 2007

Student Postmortem: Carnegie Mellon's Northrop Grumman Recruitment Game

With game schools cropping up all over the world and more traditional industries looking towards video games as a new and powerful tool for training, marketing or even alternate of revenue sources I thought it might be an appropriate time to discuss a project we did for Northrop Grumman.

Northrop Grumman approached Carnegie Mellon with a dilemma: they couldn't hire enough qualified engineers because most college grads wanted to work for Microsoft, Google, or Activision. They needed something to make them ‘cooler'. Clearly, our answer was a game.

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