BBC's virtual island Adventure Rock

Adventure Rock is neither a television programme nor a radio show, but is a game aimed at 6-to-12-year-olds. Challenges are set each month and the virtual island incorporates “creative studios” where kids can create drawings, animations, music and so on.

Quietly launched a month ago - the BBC was keen to avoid a fanfare and risk bad publicity - Adventure Rock has been downloaded 55,000 times and is already notching up 2 million page views a month.

more ...

http://www.bbc.co.uk/cbbc/adventurerock/

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