More details of LEGO MMO

Lego Universe will blend real-world style environments with characters and buildings made of digital plastic pieces. A forest would have less bricks in the background, while a city would lend itself to being made nearly entirely with bricks.

Each player's avatar, or online persona, will be a customizable digital version of Lego minifigures, the tiny characters included with most Lego kits that also feature in existing Lego video games such as Lego Star Wars.

That's not surprising. Lego employees are just as likely to pull out a Lego figure of themselves, with name, phone number and e-mail address rather than a traditional business card.

Lego Universe will initially launch as a PC game, available in stores or as a download, and may eventually be available on other gaming platforms. It will operate as a pay-as-you-go subscription service at a "competitive price", Hansen said.

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