The critical technology for the early phase of the industrial revolution was gin. The TV sitcom is today’s gin.

And it's only now, as we're waking up from that collective bender, that we're starting to see the cognitive surplus as an asset rather than as a crisis. We're seeing things being designed to take advantage of that surplus, to deploy it in ways more engaging than just having a TV in everybody's basement.



http://www.shirky.com/herecomeseverybody/2008/04/looking-for-the-mouse.html

http://en.wikipedia.org/wiki/Clay_Shirky

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