With game schools cropping up all over the world and more traditional industries looking towards video games as a new and powerful tool for training, marketing or even alternate of revenue sources I thought it might be an appropriate time to discuss a project we did for Northrop Grumman.
Northrop Grumman approached Carnegie Mellon with a dilemma: they couldn't hire enough qualified engineers because most college grads wanted to work for Microsoft, Google, or Activision. They needed something to make them ‘cooler'. Clearly, our answer was a game.
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Friday, 22 June 2007
Student Postmortem: Carnegie Mellon's Northrop Grumman Recruitment Game
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