The fastest-growing component of the media sector worldwide, the video game market, is a $37.5-billion-ayear industry — and that’s excluding hardware and related merchandise. Video game spending has already surpassed domestic revenue from movie ticket sales, and this year it’s well on the road to overtaking music spending by nearly 20 percent. The industry could reach $50 billion by 2011, according to a recent report from Pricewaterhouse Coopers. Today, “serious games” — online and console video games tackling social and environmental issues — aim to influence the way people think about gaming, and the way they think about current issues. A handful of pioneering firms say they see the business potential for games with a purpose.
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Sunday, 2 September 2007
The Changing Video Game Market
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