Few companies have taken to virtual worlds like MTV. They have six virtual world attractions based on original television shows right now, and another on the way called "Virtual Lower-East Side" which will be a replication of a large section of Manhattan. I called Matt Bostwick, Senior VP of Business Development MTV Networks' Music Group, and asked him why MTV got into virtual worlds in the first place.
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Thursday, 27 September 2007
MTV's Virtual Story
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