One of the early entrants now deploying a partnership strategy is Reuters, over on, yes you’ve guessed it, Reuters Island. They’ve teamed up with automobile brand Acura to promote the launch of the Acura RDX. In terms of the strategy in place here, it’s very straightforward and on that basis, effective.
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Saturday, 8 September 2007
Reuters teams up with Acura in Second Life
Labels:
Second Life,
virtual worlds
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