Health insurer Humana Inc. is trying a new medium to encourage its members to lead healthier lives -- video games.
"When you think of video games, you typically think of 'couch potatoes' sitting in front of the TV, playing for hours," Grant Harrison, vice president of Humana's Integrated Consumer Experience division, said in a news release. "We don't see the future that way. We see health games changing behaviors, basically the way families learn and engage in physical activity to improve their health."
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Monday, 10 September 2007
Humana to reach consumers through video games
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