About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Tuesday, 17 July 2007

Coldwell Banker - looking out for the newbies

Coldwell Banker - looking out for the newbies. US-based real estate company Coldwell Banker is using Second Life as a way not only to position its brand in a virtual world but also offer a service dedicated to the residents living in it - virtual land services.

The company has bought major tranches of land in SL and is making it available (for buy or rent). The important aspect here though is the fact that they are offering the land at below market value. A good move? Well, land is a backbone to the economy in Second Life and is often very difficult to obtain, so this service is extremely useful for people wanting property in SL and at the same time positions the Coldwell Banker brand positively. So yes, a good move.

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