About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Thursday, 5 July 2007

Virtual Brand Answers: A Starter Kit for Marketers

Between us, we've talked to dozens of organizations who are looking for answers to "the big six" questions about virtual worlds: who, what, when, where, how and why.

We've seen that organizations are looking for a way they can get a smart and clear start with a virtual world initiative. So my company, MarCom:Interactive teamed up with marketing research company, Market Truths. We put our heads together, took a hard look at our experience in the marketplace and came up with a kind of virtual world “starter kit.”

We dubbed it Virtual Brand Answers. It’s a simple services “kit” that provides qualitative research and some expert advice to get to the answers to those "big six" questions pretty quickly.

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