Between us, we've talked to dozens of organizations who are looking for answers to "the big six" questions about virtual worlds: who, what, when, where, how and why.
We've seen that organizations are looking for a way they can get a smart and clear start with a virtual world initiative. So my company, MarCom:Interactive teamed up with marketing research company, Market Truths. We put our heads together, took a hard look at our experience in the marketplace and came up with a kind of virtual world “starter kit.”
We dubbed it Virtual Brand Answers. It’s a simple services “kit” that provides qualitative research and some expert advice to get to the answers to those "big six" questions pretty quickly.
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Thursday 5 July 2007
Virtual Brand Answers: A Starter Kit for Marketers
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