Where people congregate, business is usually never far behind and as an increasing number of internet users explore the opportunities for social interaction, play and even money-making provided by online virtual worlds, business is getting in on the act.
Whether it is by using environments such as Second Life to sell digital versions of real-world goods, setting up branded worlds to increase customer loyalty or using private online universes to communicate better with their own employees, companies are experimenting with alternative digital realities.
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Wednesday 18 July 2007
Companies look for real benefits from the virtual world
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