About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Wednesday, 18 July 2007

Companies look for real benefits from the virtual world

Where people congregate, business is usually never far behind and as an increasing number of internet users explore the opportunities for social interaction, play and even money-making provided by online virtual worlds, business is getting in on the act.

Whether it is by using environments such as Second Life to sell digital versions of real-world goods, setting up branded worlds to increase customer loyalty or using private online universes to communicate better with their own employees, companies are experimenting with alternative digital realities.

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