About Serious Games

Serious games (SGs) or persuasive games are computer and video games used as persuasion technology or educational technology. They can be similar to educational games, but are often intended for an audience outside of primary or secondary education. Serious games can be of any genre and many of them can be considered a kind of edutainment.

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Thursday, 26 July 2007

London Games Festival 2007

22 – 26 October 2007 sees the second London Games Festival for consumers and trade. Many changes to the structure and management of the Festival have taken place since last year, making it easier to get involved and offering more PR and consumer-focused opportunities to participants.

Key targets for the Festival are to create positive engaging events across the capital, to encourage mainstream media attention, stimulate consumer discussion and aid businesses.

The Festival programme will include a series of diverse events from the world of interactive entertainment. Video games publishers, developers, partners, personalities, trade organisations, media organisations and individuals will all be involved in the week-long celebrations. The LGF will provide the industry with the opportunity to showcase creativity and artistry, from script-writers to animators, musicians to programmers. To put games industry careers at the top of wish-lists and to celebrate players in an inclusive way that embraces all demographics.

The Festival also aims to enhance perception of interactive entertainment and the industry by engaging with existing institutional advocates (BAFTA, DfES, DCMS, BBFC, DTI, LDA) and illustrating compelling and positive research while promoting future vision and horizons of the games industry.

Alongside the week of media and/or consumer-facing events will be a number of B2B events organised by the industry’s trade bodies and other organisations.


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