Coldwell Banker - looking out for the newbies. US-based real estate company Coldwell Banker is using Second Life as a way not only to position its brand in a virtual world but also offer a service dedicated to the residents living in it - virtual land services.
The company has bought major tranches of land in SL and is making it available (for buy or rent). The important aspect here though is the fact that they are offering the land at below market value. A good move? Well, land is a backbone to the economy in Second Life and is often very difficult to obtain, so this service is extremely useful for people wanting property in SL and at the same time positions the Coldwell Banker brand positively. So yes, a good move.
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Tuesday, 17 July 2007
Coldwell Banker - looking out for the newbies
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