According to the newly released Market Truths research study, Second Life Entertainment Market, 80% of avatar time in Second Life is spent on entertainment activities, totaling just over 16 hours per week – more than all other forms of their real life entertainment combined. According to the study, the median time spent on other forms of computer-related entertainment is just 4 hours per week, and 10 hours per week for non computer-related entertainment.
Among other things, the study examines the linkages between RL entertainment behaviors and preferences and those same behaviors and preferences in SL. It includes notes on both SL and RL age and gender differences, as well as commentary on RL geographic preferences for entertainment activities in SL and RL.
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Wednesday, 18 July 2007
Second Life Entertainment Study Released: SL Accounts for More Time Than All Other Forms of Entertainment Combined
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